There’s a lot of common knowledge out there, which is stated as fact, but is incorrect. For example, have you ever stopped to consider the actual meanings behind those often repeated old sayings? You’ve got to be cruel to be kind. No you haven’t! It’s perfectly fine to be kind to people, without the cruelty. You will find it works a lot better too. A man’s best friend [...]
Read more
And find it rewarding at the same time The ability, some might say attempt, to multitask is a curse of sorts. While working on ten things at once may seem efficient, each of those things gets roughly 10% of our greatness while we’re doing it. That may actually be fine for, say, deleting emails, but is that enough for writing a note to a client, creating an action [...]
Read more
How do you feel about change? I spent a lot of time walking around the centre of London today. It’s an area I knew like the back of my hand, before I left to live in the countryside, a decade ago. Today, I felt like a tourist, in the city where I was born and raised. It was a perfect, powerful example of the unstoppable nature of change. In my [...]
Read more
A lot of people feel that Google is treating them unfairly when it comes to search rankings. If you are one of these people, let me be perfectly blunt. There’s a good chance this is your fault. You have to play by Google’s rules if you want to have a good chance of being found in Google (and while there are certainly other ways to generate web traffic, Google is [...]
Read more
There are many ways to gain the attention of a prospective client or customer. In business, it seems there are 2 ends of the scale: The top end of the scale: Attracting attention and earning interest This is rare and is based around doing work that matters. It’s about standing out for all the right reasons, so people want to follow you, subscribe to your blog or newsletter or connect [...]
Read more
There have been a lot of major points of discussion surrounding Google and the company’s impact on businesses, marketers and websites over the course of this past week, and that includes things on both the search side of things as well as the social side (though sometimes these are directly related). What should Google be doing to improve search and advertising? The two major events that kicked off [...]
Read more
As far as the marketplace is concerned, who are you? I mean, if I were to read the information about you on your website, blog and social networks, what would I know about you? Typically, people share very little of their uniqueness and instead, use generic drivel to describe who they are and what their business is all about. They lack the kind of narrative that inspires people, then wonder [...]
Read more
Here’s how to talk to a tree, in 2 simple steps: Find a tree Talk to the tree. Listen. Think. Respond. When communicating with people, we need to use a very different approach. Rather than talking to them (or at them), we need to speak with them. This means listening, thinking and then responding. It’s the difference between a conversation and a broadcast. http://jimsmarketingblog.com/2011/11/13/do-you-talk-to-people-or-speak-with-people/?utm_source=feedburner&utm_medium=email&utm_campaign=Feed%3A+JimsMarketingBlog+%28Jims+Marketing+Blog%29
Read more
Google launched Google+ Pages this week, and like Google+ itself, businesses are looking for ways to best utilize them to help their brands. What is the best business benefit of Google+ Pages? Google’s Christian Oestlien presented at ad:tech New York this week talking about some marketing issues Google is hoping to solve with Google+. These are: 1. Fragmented marketing 2. Recommendations that lack staying power 3. Comments, not conversations 4. [...]
Read more
As you finalize preparations for the upcoming holiday season, it’s important to make sure your business is ready for the busy gift-giving season. Having your store or business stocked with popular items is a great way to tap into additional sales. Another way to grow your business and meet the needs of gift-givers is to offer gift cards for purchase at your business and on your website. Gift cards [...]
Read more