There’s a lot of common knowledge out there, which is stated as fact, but is incorrect. For example, have you ever stopped to consider the actual meanings behind those often repeated old sayings? You’ve got to be cruel to be kind. No you haven’t! It’s perfectly fine to be kind to people, without the cruelty. You will find it works a lot better too. A man’s best friend [...]
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And find it rewarding at the same time The ability, some might say attempt, to multitask is a curse of sorts. While working on ten things at once may seem efficient, each of those things gets roughly 10% of our greatness while we’re doing it. That may actually be fine for, say, deleting emails, but is that enough for writing a note to a client, creating an action [...]
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How do you feel about change? I spent a lot of time walking around the centre of London today. It’s an area I knew like the back of my hand, before I left to live in the countryside, a decade ago. Today, I felt like a tourist, in the city where I was born and raised. It was a perfect, powerful example of the unstoppable nature of change. In my [...]
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There are many ways to gain the attention of a prospective client or customer. In business, it seems there are 2 ends of the scale: The top end of the scale: Attracting attention and earning interest This is rare and is based around doing work that matters. It’s about standing out for all the right reasons, so people want to follow you, subscribe to your blog or newsletter or connect [...]
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As far as the marketplace is concerned, who are you? I mean, if I were to read the information about you on your website, blog and social networks, what would I know about you? Typically, people share very little of their uniqueness and instead, use generic drivel to describe who they are and what their business is all about. They lack the kind of narrative that inspires people, then wonder [...]
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Here’s how to talk to a tree, in 2 simple steps: Find a tree Talk to the tree. Listen. Think. Respond. When communicating with people, we need to use a very different approach. Rather than talking to them (or at them), we need to speak with them. This means listening, thinking and then responding. It’s the difference between a conversation and a broadcast. http://jimsmarketingblog.com/2011/11/13/do-you-talk-to-people-or-speak-with-people/?utm_source=feedburner&utm_medium=email&utm_campaign=Feed%3A+JimsMarketingBlog+%28Jims+Marketing+Blog%29
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The following is an opinion piece written by our online marketing executive Andrew, who completed a part-time online marketing course in Dublin before starting as an intern with RingJohn earlier this year. He has since secured a full-time placement with us. We felt that his fresh insight into how online marketing is taught would be very useful to those providing training in this area (count us in there). We believe [...]
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Increase awareness of your business It’s no secret that companies allocate a great deal of time and effort to develop credible blogs that draw additional traffic to their sites. Unfortunately, small business owners oftentimes find themselves at a disadvantage. They might not have the experience or finances needed to establish a blog that will increase their company’s SEO — or so they think. Step 1: Effective Site Development [...]
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In times of struggle and adversity, we focus our mind and find that we are capable of incredible things. Here’s a suggestion: Don’t wait for disaster to strike before you tap into your full potential. Go and do something incredible today! http://jimsmarketingblog.com/2011/11/10/make-it-incredible-today/?utm_source=feedburner&utm_medium=email&utm_campaign=Feed%3A+JimsMarketingBlog+%28Jims+Marketing+Blog%29
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It has never been easier for anyone to claim anything, now that we can publish whatever we wish on a website or blog. As a result, our prospective clients want to know if we truly are as good as we say we are. They want to know if our product will genuinely do what we say it will. In short, our prospective clients and customers are, quite rightly, looking for [...]
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