A lot of people feel that Google is treating them unfairly when it comes to search rankings. If you are one of these people, let me be perfectly blunt. There’s a good chance this is your fault. You have to play by Google’s rules if you want to have a good chance of being found in Google (and while there are certainly other ways to generate web traffic, Google is [...]
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There have been a lot of major points of discussion surrounding Google and the company’s impact on businesses, marketers and websites over the course of this past week, and that includes things on both the search side of things as well as the social side (though sometimes these are directly related). What should Google be doing to improve search and advertising? The two major events that kicked off [...]
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In the theatre of business, talk is cheap. I was listening to the radio earlier and heard an online security expert, discussing what he called the theatre of security. He used the term, to refer to the grand posturing some organisations indulge in regarding online security, without them actually rolling their sleeves up and making their security rock solid. The theatre of business That got me thinking about [...]
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Google has caused quite a ruckus in the search marketing community after it announced some changes to search. Last week, the search giant said that it would begin encrypting logged-in searches that users do by default, when they are logged into Google.com. This further integration of a Secure Sockets Layer (SSL) will prevent search marketers from receiving referral data from the websites consumers click on from Google search results. [...]
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Jeremy Schoemaker, who runs the popular Shoemoney blog, wrote a post about a year and a half ago called “Where My Hatred of SEO Comes From“. It’s basically about site owners who put more effort into pleasing the search algorithms than pleasing users. Given the impact Google’s Panda update has had on a lot of sites, the topic of discussion seems as relevant as ever. Would you make a [...]
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A number of readers have noticed that whenever a post from this blog shows up in Google’s search results, Google displays a photo of me next to it (see above). People are emailing me more and more, asking how I did it, so here goes. I need to start by saying that I didn’t do it. Google did! This is really important. Even if you follow the steps in [...]
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